iGaming studio Peter & Sons has expanded its presence in Italy, now reaching approximately 70% of the country’s leading operators licensed under the Agenzia delle Dogane e dei Monopoli (ADM). The milestone reflects the company’s strategic push into one of Europe’s most established regulated iGaming markets. This is supported by a growing network of tier-one operator partnerships.
The studio is currently live with major Italian brands including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet, and Diecimilauno. Aggregators Octavian and Light & Wonder support distribution across these operators. Peter & Sons also confirmed that it expects additional partnerships, signalling further expansion in the Italian market.
Italy Remains a Highly Structured and Competitive Regulated Market
Italy remains a mature and tightly regulated environment, shaped by a small number of dominant operators and strict go-live requirements. Within this landscape, Peter & Sons has positioned itself as a high-performing content supplier and now offers its titles to a broad segment of Italian players.
Popular releases currently available across the market include Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk. The studio said these titles have delivered consistent engagement and performance.
Focus on Regulated Growth and Localised Content Delivery
Known for its indie-inspired creative style and distinctive game design approach, Peter & Sons continues to scale across regulated jurisdictions globally. With Italy emerging as one of its fastest-growing regions, the studio is now prioritising deeper relationships with tier-one operators. Meanwhile, it continues to deliver visually driven slot experiences aligned with local player preferences.
Leadership Highlights Momentum in Italian Expansion
Lauryn Duncan, Head of Sales at Peter & Sons, said the Italian market has quickly become a major component of the studio’s distribution strategy. She noted that reaching 70% of the market demonstrates strong validation of the partnerships built with both operators and aggregators. In addition, she added that Italy’s structured environment demands consistent quality and long-term reliability from content providers.
