Stake has officially launched in Mexico through its new local domain, stake.mx. This brings its online sportsbook and casino offering to one of Latin America’s largest and fastest-growing gambling markets. The move comes as Mexico’s online gaming revenue surpassed land-based gambling revenue for the first time in 2025. This highlights the country’s accelerating digital shift.
Expanding Stake’s Footprint Across Latin America
The Mexico rollout strengthens Stake’s wider expansion strategy in Latin America. The operator already has an active presence in regulated markets such as Peru and Colombia. With demand for mobile-first betting continuing to rise across the region, Mexico represents a major opportunity due to its scale, youthful population, and strong sports culture.
Regulatory Structure and Local Licensing Approach
Stake will operate in Mexico under a permit-based regulatory model overseen by SEGOB. The operator will act as an agent under Uno Capali’s licence agreement. This allows it to enter the market through an established local framework while aligning with Mexico’s evolving regulatory environment.
2026 World Cup Drives Strategic Timing
Mexico’s role as a co-host of the 2026 FIFA World Cup, alongside the United States and Canada, played a key role in Stake’s decision to launch now. The tournament is expected to generate significant sportsbook acquisition and engagement across the region. In particular, this will affect Mexico, where football remains the dominant sport and a major driver of betting activity.
Stake is positioning itself early to capture market share ahead of the global event. This event is widely expected to trigger heightened customer demand and intensified competition among operators.
Stake Calls Mexico a High-Potential Market
Stake director Jarrod Febbraio described Mexico as a major strategic target, citing its growth trajectory and deep connection to sport. He noted that Stake has built strong momentum across Latin America. He also sees Mexico as a natural next step for long-term regional expansion.
Febbraio also emphasized that launching ahead of the World Cup gives Stake an opportunity to establish brand presence early. This will allow Stake to deliver a localized betting experience tailored to Mexican players.
Reputation Building Beyond Crypto-Led Origins
The Mexico launch is part of Stake’s broader push into regulated, local-currency markets as it seeks to strengthen its brand image beyond its global crypto-driven business model. The operator is also known for high-profile marketing partnerships, including collaborations with celebrities such as Drake and UFC fighter Alex Pereira.
In March, Stake further strengthened its World Cup marketing strategy by appointing former Belgian international Eden Hazard as its official ambassador for the tournament.
