SOFTSWISS has published a new research report exploring the rapid rise of prediction markets and their growing relevance for the global iGaming industry.
Titled “Prediction Markets: From Trading to Betting,” the report analyzes the evolution of the sector, the current competitive landscape, and the potential opportunities for operators considering entry into the category.
The study traces prediction markets back to their historical origins in 15th-century papal election betting before examining the modern market dominated by platforms such as Polymarket and Kalshi. It also highlights the emergence of iGaming-focused prediction market launches throughout 2025 and 2026.
Report Highlights Rapid Market Expansion
According to the report, prediction market trading volume increased dramatically from $32 million in January 2024 to $12.6 billion in January 2026, signaling what SOFTSWISS describes as the emergence of a fully established product category.
Alexander Kamenetskyi stated that traditional betting operators can no longer ignore the sector’s growth, especially as most of the current market volume has developed outside conventional sportsbook ecosystems.
The report also identifies sports as the highest-performing event category across both Kalshi and Polymarket. Data showed that four of Polymarket’s ten most profitable wallets between January and March 2026 focused primarily on sports-related trading, generating a combined $22 million in profits.
SOFTSWISS further cited projections from Bernstein estimating the global prediction market sector could reach $1 trillion by 2030, with trading volume forecast to grow by 370 percent by the end of 2026.
Regulatory Analysis Covers Multiple Global Markets
In addition to market performance data, the report provides a detailed overview of prediction market regulation across North America, Latin America, Europe, Asia, Africa, and Oceania.
The research draws on data from multiple industry sources, including Dune, Keyrock, TRM Labs, and Blask. It also examines demand trends across key markets such as the United States, the United Kingdom, Ireland, Australia, and Canada, where interest in prediction market products continues to expand.
SOFTSWISS noted that regulatory treatment differs significantly between jurisdictions, making compliance and licensing considerations a critical factor for operators exploring the sector.
SOFTSWISS Expands Into Prediction Market Solutions
The report follows the recent launch of SOFTSWISS Prediction Markets, the company’s own event-based wagering solution designed for iGaming operators.
The product allows users to place wagers on outcomes across sports, politics, economics, and entertainment events using a fixed-odds model. According to the company, this structure is more compatible with existing iGaming licences and traditional sportsbook infrastructure compared to peer-to-peer trading models.
SOFTSWISS said the solution can be deployed either as a standalone iFrame widget or through direct integration with the SOFTSWISS Sportsbook platform, with launch timelines ranging from two to three days for existing partners.
