ADI Predictstreet plans to expand its prediction market platform beyond football following the FIFA World Cup 2026. This follows regulatory approval to broaden its offering into new event categories.
The company said it has met regulatory requirements covering consumer protection, compliance, market integrity, and operational resilience. As a result, this has paved the way for wider expansion.
New Prediction Market Categories
After the World Cup, ADI Predictstreet intends to gradually introduce regulated prediction markets covering sports, entertainment, culture, weather, and selected political events.
The move is part of the company’s long-term strategy. This strategy aims to establish a global platform where users can forecast the outcomes of real-world events through regulated prediction markets.
Backed by Gibraltar
CEO Dimitrios Psarrakis said the regulatory approval validates the company’s technology and approach to responsible innovation. He added that football was only the first step in its broader vision.
The Government of Gibraltar also welcomed the expansion. It said the licensing framework aims to support innovation while maintaining strong standards for consumer protection and market integrity.
Global Growth Strategy
ADI Predictstreet launched internationally as FIFA’s Official Prediction Market Partner for the 2026 FIFA World Cup. The company plans to use the tournament as a springboard for future growth.
The company has also established partnerships with Kalshi, Fanatics Markets, Matchbook, and DAZN to support expansion into additional markets. This will increase liquidity and introduce prediction markets to a wider audience.
Its platform is built on ADI Chain. This utilizes ZKsync’s Airbender zero-knowledge proof technology to provide the scalability, transparency, and security required for regulated prediction markets.
