Booming Games is strengthening its presence in Africa through a new strategic partnership with KingMakers, a leading sports betting and gaming operator in the region. The agreement will bring Booming Games’ portfolio of slot titles to KingMakers’ flagship brands, BetKing in Nigeria and SuperSportBet in South Africa and Zambia.
Expanding Across Key African Markets
The partnership supports Booming Games’ broader growth strategy in regulated and fast-growing African markets. Players across the three countries will gain access to popular titles such as Tasty Bonanza, Cash Pig and the Buffalo series, featuring engaging visuals, innovative game mechanics and mobile-friendly performance.
For Booming Games, the deal provides an opportunity to reach a wider player base while strengthening its position as a content provider in Africa. At the same time, KingMakers can expand its casino offering with a broader selection of established slot titles.
Strengthening KingMakers’ Casino Offering
KingMakers operates several recognised betting and gaming brands across Africa, combining sports betting, casino products and technology-driven customer experiences. By adding Booming Games’ content to BetKing and SuperSportBet, the company further diversifies its casino portfolio across strategically important markets.
Nick Baker, head of gaming retention at KingMakers, said the partnership would add creative and high-performing content to its casino offering while supporting its goal of delivering quality entertainment to players.
Solomon Godwin, head of Africa at Booming Games, highlighted KingMakers’ strong regional presence and said the collaboration would help bring the company’s premium slot portfolio to players in South Africa, Nigeria and Zambia.
The partnership marks another step in Booming Games’ African expansion, combining its growing game portfolio with KingMakers’ established market reach.
