SOFTSWISS, a global leader in iGaming software solutions, has released an updated edition of its iGaming in Brazil Market Research, offering a comprehensive analysis of Brazil’s newly regulated online gaming industry in 2025.
The report serves as a strategic guide for operators, covering key aspects such as licensing, regulatory compliance, and emerging market trends as Brazil embarks on a new era of legalized iGaming.
Brazil’s Rising iGaming Market
As South America’s largest economy, Brazil has established itself as a high-potential market for iGaming. With a population exceeding 218 million and a GDP of $2.33 trillion, the country is experiencing rapid digital adoption—boasting over 86% internet penetration and mobile usage surpassing 97%.
Following the official rollout of full iGaming regulations in January 2025, industry analysts project significant market growth, with estimates reaching a valuation of $10 billion by 2029. To ensure a stable and secure environment, regulatory authorities have introduced strict compliance measures, robust player protection policies, and structured licensing frameworks.
Brazil’s Evolving Regulatory Landscape
The country’s regulatory shift gained momentum with the passage of Law No. 14.790 in 2023, which formally structured the iGaming market. This led to the establishment of the Secretariat of Prizes and Bets (SPA/MF) in 2024. As of January 1, 2025, only licensed operators are permitted to offer online gaming and betting services in Brazil.
Commenting on the regulatory changes, Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, stated:
“Brazil’s iGaming regulation is one of the industry’s most significant milestones in recent years. While the framework provides much-needed stability and legal clarity, operators must navigate a highly structured environment with stringent compliance requirements. Early 2025 has already highlighted key challenges, including taxation complexities and licensing hurdles. However, for well-prepared businesses, this regulation also presents a valuable opportunity to establish a strong foothold in the market.”
Key Insights from the iGaming in Brazil Market Research
The SOFTSWISS report provides an in-depth examination of critical industry aspects, including:
- Regulatory Compliance – Licensing requirements, local ownership mandates, taxation structures, and associated costs.
- Security & Data Protection – Mandatory measures such as ISO 27001 certification, “bet.br” domain registration, and local data storage requirements.
- Player Behaviour Trends – Insights into gaming preferences, sports betting habits, and popular online casino formats.
- Localisation Strategies – The role of Brazilian Portuguese, mobile-first gaming experiences, and local payment solutions like PIX.
- Advertising & Payment Regulations – Marketing restrictions, financial transaction guidelines, and compliance requirements.
SOFTSWISS Strengthens Support for Market Expansion
As Brazil’s iGaming sector continues to mature, adaptability to evolving regulations and consumer demands remains crucial for operators. Leveraging its expertise, SOFTSWISS provides tailored solutions to help businesses achieve long-term success in the region.
Notably, Rubens Barrichello, Non-Executive Director for Latin America at SOFTSWISS, played a key role in the research update. Drawing on his deep understanding of Brazilian consumer behavior and local partnerships, Barrichello contributed strategic insights on market localization and player engagement, ensuring the report accurately reflects Brazil’s cultural and technological landscape.
With this latest market research, SOFTSWISS reaffirms its commitment to guiding industry stakeholders through the complexities of Brazil’s newly regulated iGaming environment.
