The casino industry is witnessing a seismic shift as Generation Z—those born between 1997 and 2012—steps into the spotlight, redefining gambling norms with their strategic, digital-first approach.
Having grown up immersed in video games, Gen Z gamblers see betting as more than mere entertainment; it’s an investment. Unlike previous generations, Zoomers prefer skill-based games that reward strategy over luck, embracing esports betting, fantasy sports, and interactive “mine and crash” games.
Social experiences drive Zoomers’ gambling habits, with 53% engaging in betting activities alongside friends or family, compared to just 34% of Millennials. Multiplayer games, live-streamed interactive platforms, and immersive VR and AR experiences fulfill their desire for social connection and engagement.
Cryptocurrency has become a cornerstone of their betting behavior, accounting for over 40% of crypto-based bets globally. Gen Z prefers rapid crypto payouts and blockchain-driven rewards, pushing brands toward deeper integration of digital currency and NFTs into loyalty programs.
Nigel Eccles, founder of FanDuel and co-founder of crypto-betting firm BetHog, emphasizes that traditional slots and roulette don’t attract Zoomers. “Gamification blended with social interaction—that’s the future,” Eccles notes.
Ethics and responsibility also shape Gen Z’s gambling attitude, as they’re keenly aware of addiction risks and favor brands demonstrating transparent, ethical business practices. Tools promoting responsible gambling are highly valued among this demographic.
Industry experts stress that understanding Gen Z bettors’ distinct behaviors and preferences—strategic, social, crypto-friendly, and ethical—is crucial as this generation enters its prime earning years. Casinos and betting platforms able to adapt swiftly to Zoomers’ preferences may secure long-term success, though retaining their loyalty amid rapidly evolving tastes remains an ongoing challenge.
