bet365 has teamed up with Incentive Games to bring back the highly anticipated bet365 Bracket Challenge for the 2025 Men’s College Basketball Tournament.
This free-to-play contest gives basketball fans the chance to put their prediction skills to the test, competing for a grand prize of $100,000—and a staggering $10 million jackpot for anyone who achieves a perfect bracket.
The competition officially launched on March 16, coinciding with the start of the tournament. It is available to new and eligible bet365 customers aged 21 and over across various U.S. states, including Arizona, Colorado, Illinois, and Indiana, as well as in Mexico and other select jurisdictions.
Participants can submit one entry each, and the challenge will feature a leaderboard ranking the top 5,000 players.
Industry Leaders Weigh In
Ahmed Baker, Chief Commercial Officer at Incentive Games, expressed excitement about the relaunch, stating:
“We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than just predictions—it’s about thrilling players, fostering community engagement, and being part of a monumental sporting event. We are honored to contribute to bet365’s success in the U.S. and beyond.”
A bet365 spokesperson added:
“With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment as they make their predictions and compete for a $10 million prize!”
This relaunch follows bet365’s recent expansion into Serbia, further cementing its presence in global markets.
