Strategic Partnership Kicks Off
On 16 April, BetMakers Technology Group officially launched a strategic partnership with South African bookmaker Hollywoodbets. Through this collaboration, BetMakers will provide its fixed-odds racing solution, RaceOdds, along with official data services and curated racing content.
Introducing a Comprehensive Racing Platform
As part of the deal, Hollywoodbets will seamlessly integrate BetMakers’ RaceOdds platform into its existing racing portfolio. This all-in-one solution brings together automated trading, real-time pricing algorithms, and robust risk management tools, offering a modern racing experience that benefits both operators and bettors.
Strengthening Content and Data Access
Moreover, the agreement gives Hollywoodbets access to BetMakers’ Racelab content hub and live data feeds from licensed rights holders. These additions not only enhance the racing product but also ensure customers receive reliable and engaging content across every race.
Expanding Global Race Offerings
According to Wayde Dorkin, Head of Product at Hollywoodbets, this move dramatically expands their offering:
“The solution enables us to provide over 335,000 races annually to our customers and ensures we have consistent content available across all three racing codes.”
Reinforcing Global Market Strategy
Likewise, Lucas Hopkins, Head of Commercial at BetMakers, underscored the importance of the collaboration:
“Having high-quality partners like Hollywoodbets is essential as we continue to showcase our solutions on the global stage. This partnership is a strong example of that ongoing strategy.”
Continued Momentum in 2025
Furthermore, this agreement builds on BetMakers’ recent momentum. In February 2025, the company announced a three-way partnership with Sportradar and Podium, integrating its Advantage wagering platform into Sportradar’s Orako sportsbook. This joint system, covering both horse and greyhound racing, is expected to launch with multiple operators in Q2.
