New strategy boosts regional growth ahead of 2026 World Cup
LiveScore is stepping up its brand presence in Southeast Asia, beginning with a focused campaign in Thailand. This move is part of the company’s broader effort to grow across Asia ahead of the 2026 FIFA World Cup.
Thailand: A Key Market in Asia
Thailand, along with Indonesia, makes up a significant share of LiveScore’s 7.6 million users in the region. Recognizing this potential, the platform has launched a Thai-language social media channel, @livescore.th. This account will feature both global updates and locally curated content designed specifically for Thai sports fans.
Strategic Partnership for Local Activation
To support its expansion, LiveScore has teamed up with local agency Holarchy. Together, they plan to roll out a series of on-ground events, including football watch parties aimed at building community and boosting brand visibility.
Dominic Vye, LiveScore’s Marketing Director, shared his excitement about the initiative:
“Thai football fans are incredibly passionate and have a deep connection with international leagues like the Premier League. This presents a real opportunity for us to deliver localised content and real-time updates that elevate the matchday experience.”
Deepening Engagement Through Local Content
Beyond scores and stats, LiveScore is focusing on experiences. The company aims to integrate into users’ daily habits by offering sports content that mirrors local interests. Moreover, the brand will introduce community-driven events to foster interaction and strengthen loyalty among fans.
In short, LiveScore’s Thailand expansion marks a bold step in its regional strategy—bringing fans closer to the action through local language, tailored experiences, and live engagement.
