Global betting operator bet365 has officially renewed its partnership with Sitebee, marking the seventh consecutive year of their ongoing collaboration. First established in 2018, the alliance continues to focus on affiliate compliance and digital brand protection.
Strengthening Compliance in a Changing Digital Landscape
In today’s rapidly evolving digital environment, affiliate oversight remains more critical than ever. As the global betting market becomes more complex, bet365 reaffirms its commitment to maintaining responsible marketing practices and protecting its brand across various jurisdictions.
Through this extended agreement, Sitebee’s automated platform will continue to support bet365 in identifying and addressing risks tied to affiliate activity and digital placements. Moreover, the platform’s data-driven tools enable real-time tracking, ensuring swift action and continued brand integrity.
A Strategic Partnership Built on Innovation
Furthermore, this partnership emphasizes both companies’ shared focus on scalability and adaptability. A bet365 spokesperson commented:
“Sitebee remains an essential part of our approach to affiliate compliance. The platform’s flexibility and automation help us adapt to market changes while maintaining the high standards that define the multi-award-winning bet365 Partners programme.”
In addition, Sitebee has recently partnered with QMRA to enhance its compliance platform by integrating deeper legal expertise. As a result, the solution is better equipped to help clients navigate increasingly complex regulatory requirements.
Continued Expansion and Innovation
Meanwhile, bet365 continues to expand its product offerings and innovate within the iGaming space. Most recently, the operator collaborated with Inspired Entertainment to launch Hybrid Dealer Roulette in the UK—an interactive multiplayer game that includes leaderboards and real-time chat, offering users a more social betting experience.
