AffPapa has officially rebranded its flagship event series, formerly known as iGaming Club Conference, as AffPapa Conference. According to the company, the change reflects how the industry already refers to the event and creates a clearer, two-track structure heading into 2026.
Alongside the rebrand, AffPapa has introduced a refreshed visual identity, including a new logo, website, and social channels. While AffPapa Conference and iGaming Club remain under the same umbrella, both brands will now operate independently with distinct purposes and formats.
Clearer Positioning for Two Event Formats
AffPapa explained that market perception drove the decision. Over time, attendees, partners, and media increasingly referred to the event as AffPapa Conference and closely linked it to the broader AffPapa ecosystem. As a result, the company decided to formalise that association.
Going forward, AffPapa Conference will focus on larger, affiliate-led gatherings designed for deal-making and broad industry participation. Meanwhile, iGaming Club will concentrate on smaller, premium-format networking experiences built around curated introductions and private discussions.
By separating the two formats more clearly, AffPapa aims to remove confusion and set clearer expectations for attendees and partners.
Industry Perception Shaped the Rebrand
AffPapa initially planned to keep the conference brand separate from its core platform. However, industry behaviour consistently pointed in another direction. Attendees tagged AffPapa in event content, referred to the conferences by the AffPapa name, and treated the events as part of the wider brand.
Levon Nikoghosyan, CEO and Founder of AffPapa and iGaming Club, said the rebrand simply followed market reality. He explained that the company did not force the change but instead responded to how the industry already viewed the events. With the new structure in place, AffPapa aims to deliver clearer and more meaningful experiences across its community.
AffPapa Conference Plans for 2026
With the rebrand complete, AffPapa Conference is scheduled to take place in Madrid and Cancun in 2026. The events will target affiliates, operators, and B2B providers from Europe, Latin America, and other key markets.
AffPapa positions the two-city format as a focused expansion strategy that allows the conference to scale internationally while maintaining a consistent identity and strong affiliate-led agenda.
iGaming Club’s Role After the Split
Following the changes, iGaming Club will continue as a separate brand with a strong emphasis on intimacy and structure. Its events will focus on side gatherings, private C-level meetings, and curated networking sessions held alongside major industry conferences.
Rather than competing with large exhibition floors, iGaming Club aims to reduce randomness and increase the quality of connections. The goal is more intentional introductions, stronger follow-ups, and better long-term partnerships.
New iGaming Club Membership Programme
In addition to the rebrand, iGaming Club is shifting toward a private-club model through a new subscription-based membership programme. The initiative targets affiliates, operators, and B2B providers who want deeper, year-round engagement within the AffPapa ecosystem.
Members will receive unlimited annual access to iGaming Club events and AffPapa Conferences, along with added benefits such as priority sponsorship opportunities, VIP dinners, enhanced brand visibility, event discounts, and other ongoing perks.
Building a More Defined Ecosystem
AffPapa frames the rebrand and membership launch as part of a longer-term effort to simplify its ecosystem. Under the new structure, AffPapa Conference delivers scale and visibility, while iGaming Club focuses on depth and relationship-building.
As an iGaming directory, AffPapa connects more than 2,300 affiliates with over 300 operators. The company sees its events and membership model as natural extensions of the partnerships already formed through its platform.
With AffPapa Conferences set for Madrid and Cancun in 2026, the company says the brand now aligns more closely with market expectations, offering clearer value for attendees, sponsors, and partners alike.
