The African iGaming Alliance (AIA) and the International Betting Integrity Association (IBIA) have signed a Memorandum of Understanding (MoU) to strengthen trust and transparency across Africa’s growing sports betting industry.
Strategic Partnership for Betting Integrity
Under the terms of the MoU, the IBIA becomes the AIA’s strategic betting integrity partner. The two organisations will collaborate closely, share information, and work together to establish high standards of integrity in African sports betting markets. They aim to enhance existing integrity frameworks and foster cooperation among their members.
Promoting a Trusted Betting Industry
Both associations represent regulated betting operators in African markets. The AIA seeks to form a pan-African alliance of operators, while the IBIA provides an international perspective on safeguarding sporting integrity.
Peter Kesitilwe, CEO of AIA, commented:
“Integrity is the foundation of Africa’s betting future. This partnership with IBIA represents a decisive step toward ensuring that Africa’s growing betting industry is anchored on trust, transparency, and accountability.”
Kesitilwe also highlighted the broader economic impact, noting that higher trust in the market can attract foreign direct investment. It also supports fair taxation:
“Governments perceive that gambling generates substantial revenue, but in reality, on average 80% to 90% of wagers are paid out to winners.”
Shared Commitment to Consumer Protection
The MoU also encourages partnerships with non-profit organisations with similar objectives. Khalid Ali, CEO of IBIA, added:
“Our partnership with the African iGaming Alliance reinforces our shared commitment to supporting a sustainable, well-regulated African betting industry. This partnership safeguards consumers and sporting competitions alike.”
Backed by over 90 operators and 200 betting brands, the IBIA reported 131 suspicious betting alerts in Africa between 2020 and Q3 2025. These mainly involved football and tennis.
A Step Toward Stronger Market Confidence
Both organisations recognise that more work remains to raise international confidence in Africa’s betting markets. This MoU represents a significant step forward, setting the stage for improved standards, collaboration, and trust across the continent.
