At the 2025 ASEAN Gaming Summit, Quinton Singleton, President and COO of nVenue, shared how artificial intelligence (AI) and micro-markets are fundamentally transforming the sports betting landscape. In an interview with AGB, Singleton emphasized that the industry is moving beyond outdated, manual processes—like Excel sheets and regression models—toward real-time automation powered by machine learning (ML) and AI.
“We’ve automated the entire market creation process using AI and ML. What used to take hours now takes milliseconds,” said Singleton. The technology allows nVenue to predict outcomes with high accuracy before a game begins and continuously update those predictions throughout live play. This empowers operators to offer dynamic, in-play betting options, significantly enhancing user engagement.
The Rise of Micro-Markets
A key trend gaining momentum is the emergence of micro-markets—highly specific, fast-paced betting opportunities such as “Will the next shot go in?” or “Will a player score in the next minute?” Singleton, who coined the term “microbet,” described these events as “short, thrilling, and interactive,” usually resolved within 15 to 30 seconds.
“Micro-markets are the future,” he said. “They let fans engage with the game at a much more granular level, and operators love it because it’s a brand-new betting product with high demand.”
AI’s Broader Role in Gaming
Beyond betting, Singleton sees AI revolutionizing many aspects of gaming operations. From customer relationship management (CRM) to content personalization, AI can tailor user experiences in the same way e-commerce platforms do. For instance, if a player consistently skips a game, the system can avoid recommending it again—boosting retention and satisfaction.
He also noted AI’s transformative potential in critical operational areas like anti-money laundering (AML), know-your-customer (KYC) protocols, and customer support—streamlining compliance and improving efficiency.
Building Trust Through Reliability
Speaking at a panel titled “How to Regulate AI and Keep It Fair,” Singleton stressed the importance of ensuring AI reliability through rigorous internal testing. He outlined nVenue’s three-tier approach: processing trillions of raw data points, generating real-time predictions for micro-events, and delivering betting markets to operators with sub-second latency.
“This layered use of AI dramatically improves accuracy, reduces error, and allows us to scale betting options in ways that were never possible before,” he explained.
As the sports betting industry continues to evolve, AI and micro-markets appear set to lead the next wave of innovation—creating faster, smarter, and more engaging experiences for both operators and bettors.
