France’s National Gaming Authority (ANJ) has relaunched its “Behind the Labels” campaign just in time for Roland Garros, reinforcing efforts to prevent gambling addiction—especially around sports betting, which remains a high-risk area.
Sharper Visual Messaging Targets Overlooked Warnings
Initially launched during the June 2024 Euros, the campaign now returns with even stronger visuals and messaging. This time, ANJ uses deliberate visual imbalance to spotlight the legal warnings that players often ignore in gambling ads.
Instead of burying disclaimers at the bottom, the campaign prominently features oversized yellow banners containing legal notices and real-life stories of addiction. As a result, the messaging becomes harder to miss and far more impactful.
The campaign’s key message underlines this shift:
“Two lines at the bottom of an ad will never be enough to tell the story of the spiral of sports betting addiction.”
Urgent Action Backed by Data
Furthermore, the relaunch coincides with recent findings from the French Observatory of Drugs and Drug Addiction (OFDT). According to their latest data, an estimated 1.17 million people in France were problem gamblers in 2024, with 360,000 classified as excessive gamblers.
Moreover, the data shows that sports betting carries the highest individual risk, with addiction rates nearly six times higher than those for lottery games, reaching 5.9%.
Practical Help Through Evalujeu Platform
To complement its public messaging, ANJ directs users to Evalujeu, a dedicated website where individuals can assess their gambling behaviours. Additionally, the platform offers personalised guidance, risk evaluation, and access to support resources for both players and their families.
Part of a Broader Three-Year Strategy
Importantly, this prevention campaign aligns with ANJ’s 2024–2026 strategic plan, which seeks to drastically reduce rates of excessive gambling across the country within three years. By combining bold communications with data-driven tools and education, ANJ hopes to shift public perception and behaviour around sports betting.
In conclusion, as major sporting events like Roland Garros draw national attention, ANJ is using the moment to issue a timely and necessary reminder: gambling may be entertainment for some, but for many, it comes with serious risks—and it’s time those risks were treated with greater visibility and urgency.
