The Balkan gambling sector has finally established a unified voice for international representation. Seven major industry associations joined forces yesterday, signing a special cooperation agreement in Belgrade. The initiative was originally sparked by the Serbian and Bulgarian national gambling associations. Moving forward, this united group will represent the entire region’s gaming interests under the banner of the Balkan Gaming Federation. The federation aims to help operators navigate a rapidly changing business environment while fostering stronger cross-border connections.
Who Joined the Group
Seven national industry associations officially became founding members of the federation. Serbia sent AGOS, Bulgaria contributed AOGGAB, and Croatia added HUPIS. Romania joined with ROMSLOT, Montenegro with GPIS, Bosnia and Herzegovina with UPIS RS, and North Macedonia completed the roster with MAK GEJMING. Collectively, these organizations represent online platforms, physical casinos, and game developers, giving the federation broad reach across the Balkan gambling industry.
Main Goals for the Future
The founding document outlines several key priorities for the federation:
- Combating illegal gambling operations across the region
- Maintaining fair competition among licensed companies
- Sharing best business practices between member associations
- Discussing upcoming regional gambling laws and regulations
- Attracting international investment to the Balkan market
- Planning and hosting joint industry events
- Promoting the Balkan gambling industry globally
These goals reflect a commitment to both regional cooperation and market growth.
Working with European Partners
The Balkan Gaming Federation complements the larger European gambling landscape. Many founding associations already hold memberships in the European Gaming and Amusement Federation (EUROMAT). By aligning with EUROMAT while maintaining its own regional identity, the federation can address Balkan-specific issues while benefiting from broader European expertise.
Shifting Rules Across the Region
The formation of the federation comes at a time of significant legal changes in several Balkan countries. Serbia recently introduced a new gaming law allowing licensed companies to offer large jackpots, encouraging players to use regulated platforms. Meanwhile, Bulgaria faces political pressure to raise the legal gambling age from 18 to 21, just two years after a major legislative update.
Tax Fights and New Limits
Other countries are grappling with similar challenges:
- Romania’s regulator is pushing for stricter player protection measures
- Montenegro’s gambling industry clashed with tax authorities over proposed changes
- Croatia recently launched a comprehensive gambling reform package, including a new self-exclusion program
- North Macedonia is considering additional industry restrictions
These developments highlight the importance of a coordinated regional voice.
Looking Ahead Together
Bosnia and Herzegovina may soon revise a special tax exemption that currently allows the gambling sector to avoid standard VAT payments. As the Balkan market navigates these complex legal and regulatory changes, the new federation will serve as a critical resource for operators. By providing guidance and fostering collaboration, the Balkan Gaming Federation aims to help all members adapt successfully and ensure sustainable growth across the region.
