Bally’s Corporation achieved a 5.4% year-on-year revenue increase in Q3 2025, reaching US$633.7 million, thanks to strong North American online growth. Additionally, there was a rebound in land-based casino operations.
Specifically, the Casinos and Resorts division rose 12.1% to US$396.1 million, while the North America Interactive segment increased 13.1% to US$49.9 million. In addition, Bally’s expanded its UK online presence. This expansion resulted in an 8% revenue boost as the company pursued growth in regulated digital markets.
Expanding Globally Through the Intralot Partnership
Moreover, Bally’s highlighted the strategic benefits of its partnership with Intralot, following the 2024 sale of its International Interactive business. Together, they created a global iGaming and lottery entity with significant cross-market synergies.
CEO Robeson Reeves emphasized:
“By combining Bally’s International Interactive with Intralot, we have created a global iGaming and lottery champion. This new entity has enhanced scale, diversification, and complementary offerings across B2G, B2B, and B2C channels.”
Reeves added that the alliance enables the company to leverage operational synergies and cross-selling opportunities across regulated markets. As a result, the joint entity is projected to generate €1.1 billion in annual revenue with EBITDA margins exceeding 39%.
Strengthening the North American Footprint
At the same time, Bally’s continues to invest in its US operations. Construction of its Chicago gaming and entertainment resort is progressing. This is supported by initial funding from Gaming and Leisure Properties International secured in October.
Reeves explained that this expansion will connect land-based venues with digital operations, reinforcing Bally’s omnichannel strategy:
“With Bally’s 2.0 and the Intralot partnership, we have created a scaled, global omnichannel provider of retail and online experiences. We are expanding globally as a gaming, lottery, and entertainment operator.”
Outlook and Strategic Direction
Despite a 6.9% decline in International Interactive revenue to US$215.1 million due to the Asia divestiture, Bally’s reported 11.7% growth from continuing operations. This demonstrates the strength of its core markets.
Reeves described 2025 as a year of “transformation and repositioning”, marking the company’s shift toward a technology-driven, globally integrated model. Looking ahead, he stressed that data-driven innovation and market diversification will remain central to Bally’s strategy for 2026.
In conclusion, Bally’s continues to expand through strategic partnerships, new product verticals, and digital innovation. However, the key question persists: can its global repositioning strategy sustain growth in an increasingly fragmented iGaming landscape?
