Betr has acquired Ascent Capital Management Inc., securing key regulatory registrations that will support the launch of prediction markets across its platform later this year.
The acquisition provides Betr with access to existing registrations with the National Futures Association (NFA) and the Commodity Futures Trading Commission (CFTC), creating a regulatory pathway for the company’s planned expansion into event-based prediction markets.
Regulatory Approval Supports Expansion
Through the transaction, Betr gains status as a CFTC-registered introducing broker by acquiring Ascent Capital Management, which has held introducing broker registration since 2011.
The move strengthens Betr’s regulatory position and enables the company to accelerate plans to introduce prediction markets powered by Polymarket.
The company said the acquisition also provides access to an established compliance framework, helping ensure that future prediction market offerings meet regulatory requirements while maintaining consumer protection standards.
Prediction Markets Coming to Betr Platform
Betr plans to launch event contracts for its user base of more than one million paying customers across the United States.
The new offering will allow users to participate in markets covering sports, politics, culture, and other real-world events. Prediction markets enable participants to trade contracts based on the outcome of future events, with payouts determined by actual results.
Rather than creating a separate platform, Betr intends to integrate the feature directly into its existing ecosystem.
Single Wallet, Multiple Products
Once launched, prediction markets will sit alongside Betr’s current product portfolio, which includes Picks, Sportsbook, Casino, and Arcade offerings.
Users will access all products through a single application and wallet, creating a unified gaming and entertainment experience.
According to Joey Levy, prediction markets represent an important development within both interactive entertainment and financial technology.
He said the acquisition supports Betr’s long-term vision of building a nationwide real-money gaming platform that combines multiple forms of wagering and event-based participation within a single environment.
Strengthening Competitive Position
The deal highlights growing interest in prediction markets as operators seek to diversify beyond traditional sports betting and casino products.
By leveraging Ascent Capital Management’s regulatory infrastructure, Betr can focus on product development and market launch preparations rather than pursuing registrations independently.
The company believes integrating prediction markets into its existing platform will provide users with a seamless experience while expanding the range of available entertainment options.
As the prediction market sector continues to attract attention from operators, regulators, and investors, Betr’s acquisition positions the company to participate in a rapidly evolving segment that sits at the intersection of sports, finance, and event-based forecasting.
