DATA.BET has launched Prediction Markets, introducing a new vertical designed to broaden its betting content offering beyond traditional sportsbook markets. The new product enables operators to provide betting opportunities tied to global events across politics, geopolitics, finance, technology, cryptocurrency, economics, culture, and weather.
The move reflects growing demand for prediction-style betting formats. Operators look to diversify content and attract wider audiences beyond conventional sports wagering.
Sportsbook-Style UX Aims to Lower Entry Barriers
DATA.BET said its prediction markets solution is built around familiar sportsbook logic. This reduces the structural complexity typically associated with exchange-based prediction platforms. The company highlighted clear pricing, fiat-based transactions, and an intuitive interface as key differentiators. As a result, users can place bets without navigating complex exchange mechanics or relying on cryptocurrency.
This approach is intended to lower the barrier to entry for both operators and end users. Therefore, prediction markets are easier to deploy and more accessible to mainstream betting audiences.
Standalone Architecture Supports Advanced Market Functionality
Rather than extending existing sportsbook mechanics, DATA.BET developed prediction markets as a standalone product within its platform. The company said this dedicated architecture enables a more comprehensive ecosystem. This includes VWAP functionality and other features aligned with sportsbook-grade performance expectations.
In addition, the product supports both binary and multi-outcome events, giving operators greater flexibility in how they structure and present markets.
Key Features Include Combo Bets, Cashout, and Market Transparency
DATA.BET also outlined several capabilities included in the launch. For example, the product supports combo bets alongside single bets, simplified interface design, and dedicated event pages that provide full market visibility. These pages display probability indicators, volume data, and resolution conditions. Consequently, the platform improves transparency and helps users better understand market dynamics.
Additional features include cashout functionality, fast-settled markets, and optimised betting limits supported by slippage-aware mechanics.
Available via iFrame With API Consistency for Existing Partners
The prediction markets vertical is now available through an iFrame integration, requiring no additional development for existing partners. For API clients, DATA.BET said it maintained consistency with existing endpoints to minimise implementation complexity and reduce onboarding friction.
CEO Yurii Berest described the launch as a technically complex project with a strong focus on usability. Looking ahead, he said prediction markets will depend on how effectively operators integrate them into sportsbook and casino environments. Furthermore, he added that DATA.BET’s standalone structure gives operators clearer product positioning while supporting scalable adoption.
