DATA.BET has launched its full iFrame sportsbook with SportsDey, giving the African-focused digital entertainment platform access to sportsbook technology. Additionally, SportsDey receives managed trading and risk management without building its own infrastructure.
Full Sportsbook Solution Goes Live
The deployment includes Managed Trading Services (MTS) for 24/7 odds management and risk management support. Its Single Page Application also allows SportsDey to customise visual elements to match its brand identity.
The solution covers more than 100 sports disciplines, including esports, traditional sports and virtual sports. DATA.BET provides over 3,000 betting markets and 100,000 events per month, with reported market uptime exceeding 90%.
Interactive Features Enhance the Offering
SportsDey’s sportsbook includes Bet Builder, which lets users combine multiple selections from a single match. Additional tools include Pitch Tracker. Furthermore, there are scoreboards and sports widgets powered by Genius Sports to deliver live match data and visual information.
The platform also offers Hot Bundles for pre-built betting combinations. It provides Bet Boost for selected enhanced odds and Picture-in-Picture for following multiple matches simultaneously.
Partnership Targets African Market Growth
Otto Bonning, Head of Sales at DATA.BET, said the partnership reflects the company’s strategy to expand its offering in Africa through a complete sportsbook solution. This solution spans trading and the user experience.
Ajimuda Timilehin, Head of Marketing at SportsDey and Halla Gaming Ltd, said DATA.BET’s technology and sports data expertise would support the platform’s goal. Specifically, it will help deliver engaging sports experiences to its growing community.
The agreement gives SportsDey access to a broad sportsbook infrastructure while supporting DATA.BET’s expansion across the African market.
