DraftKings is preparing to enter the next phase of its prediction market strategy with the planned launch of a new “super app” later this month. The platform will combine the company’s online sportsbook, casino, and prediction markets products into a single application.
The company revealed the plan during its 2 March Investor Day, positioning the new app as a key step toward expanding DraftKings’ nationwide presence and unlocking additional cross-selling opportunities.
Super App to Combine Sportsbook and Prediction Markets
The existing DraftKings Sportsbook & Casino app will be rebranded as DraftKings Sports & Casino, reflecting the integration of the company’s prediction markets division.
According to DraftKings CEO Jason Robins, the unified app will allow users to access both sports betting and prediction markets in one place. However, the experience may vary by jurisdiction due to different state regulations across the U.S.
Robins said the new platform will help the company scale its brand beyond individual state markets, while also supporting integration with DraftKings Predicts and the company’s online casino offerings.
Proprietary Technology to Power Predictions
During the presentation, Jeanine Hightower-Sellitto explained that DraftKings plans to leverage its existing sportsbook technology stack to power prediction markets.
The platform will utilize the company’s sports data modelling, trading, and risk management infrastructure, allowing DraftKings to offer broader market availability and deeper event coverage.
Liquidity will also be a major focus. The company aims to maintain tight two-way spreads and rapid pricing updates, helping improve customer retention and overall user experience.
Analysts See Opportunities and Challenges
Despite the announcement, Wall Street’s reaction remained muted, with DraftKings’ stock closing the day relatively flat. The broader online sports betting sector has faced pressure, with several stocks declining more than 35% over the past year, partly due to the rapid growth of prediction market platforms.
Analysts say prediction markets could still provide strategic advantages. According to Barry Jonas, launching these products in states without legal sports betting could help prepare those markets for future legalization.
Meanwhile, Jordan Bender noted the super app could enable more efficient marketing, especially as DraftKings leverages media partnerships such as ESPN.
As of Friday afternoon, DraftKings shares traded at around $25, down 1.8% on the session, though the stock remains nearly 15% higher since the company’s fourth-quarter earnings call last month.
