Hard Rock Digital has joined the International Betting Integrity Association (IBIA), enhancing the association’s integrity monitoring network across the United States. This collaboration integrates data from Hard Rock Digital’s online sports betting platform, Hard Rock Bet, into IBIA’s global network, which monitors over $300 billion in annual betting turnover across more than 70 companies and 140 sports betting brands.
Matt Primeaux, President and Executive Managing Director of Hard Rock Digital, emphasized the company’s dedication to sports integrity and responsible gambling, stating their pride in supporting IBIA’s mission to detect suspicious activity and ensure fair play globally.
IBIA’s CEO, Khalid Ali, welcomed Hard Rock Digital, noting that the addition strengthens their integrity monitoring coverage across North America and globally. He expressed eagerness to collaborate closely with Hard Rock Digital to protect the company from corrupt betting activities.
As a not-for-profit organization, IBIA operates without conflicts of interest, focusing solely on protecting regulated sports betting markets from match-fixing. Its global monitoring and alert network is an effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
