Kenya’s Betting Control and Licensing Board (BCLB) has announced a 30-day nationwide ban on all gambling advertisements, effective 29 April 2025. The decision follows growing concerns over irresponsible marketing and the increasing exposure of gambling content to underage audiences.
Full Ban Across All Media Channels
The directive applies to all licensed gambling operators and encompasses all forms of advertising, including television, radio, social media, newspapers, and promotional flyers.
BCLB Chairwoman Jane Mwikali Makau explained that the ban was prompted by a notable surge in misleading and aggressive gambling promotions.
She highlighted a lack of regulation during watershed hours (5am–10pm) as a serious issue, noting that such unregulated exposure increases the risk of minors encountering gambling content.
BCLB Calls for Responsible Gambling
In her official statement, Makau emphasized the Board’s legal authority under Kenya’s Betting, Lotteries and Gaming Act (Chapter 131) to intervene.
She stated:
“In view of these occurrences… the Betting Control and Licensing Board hereby orders the immediate suspension of all gambling advertisements and testimonials across all media platforms for a period of 30 days.”
Additionally, she urged all operators to implement robust measures that support responsible gambling, in full compliance with existing licensing and operational guidelines.
Regional Context and Previous Violations
This move comes shortly after a GeoPoll survey revealed that Kenya has fallen behind South Africa and Uganda in terms of gambling engagement levels, indicating shifting trends across Africa.
Moreover, this isn’t the first time the BCLB has intervened. In 2022, the regulator ordered operators to halt betting activities during Kenya’s presidential election, a directive that many operators reportedly ignored.
