LiveScore reported revenues of £206.3m for FY25 (ending 31 March 2025), up 15.3% year-on-year. This result was driven largely by strong performance in its UK betting brands and continued growth in its B2C operations.
The company also significantly reduced its operating loss, which narrowed by 47.9% to £26.7m. This improvement reflected improved revenue scale and tighter cost efficiency across its media and betting segments.
UK Market Drives Strong Growth
The UK remained LiveScore’s core market, generating £175.6m in revenue, a 26% increase year-on-year. The region accounted for around 85% of total group revenue. Additionally, analysts noted that LiveScore Bet and Virgin Bet outperformed the wider UK betting market by around 20 percentage points.
Overall B2C operations contributed the majority of income, generating £185.1m (+18.3%), while B2B advertising declined to £19.1m (-9.5%).
Strategic Model Focused on Media-to-Betting Conversion
LiveScore’s dual model—combining sports media engagement with betting conversion—remained central to its strategy. Meanwhile, the company continued to invest heavily in marketing, aiming to turn high audience reach into sportsbook activity across key regulated markets.
However, European performance was mixed. Turnover was down 29% to £16.3m, largely due to the closure of its Netherlands operations in late 2024. Excluding that market, group revenue rose 20.9% to £194.0m. This shows stronger underlying performance elsewhere.
Losses Narrow Despite Heavy Investment
Gross profit increased to £157.9m (+14.3%), while EBITDA losses improved significantly to £15.2m (-60.8%). The improved financial position was driven by revenue growth outpacing ongoing marketing and expansion costs.
Despite this progress, the company still posted a comprehensive loss of £27.4m. However, this was sharply lower than the previous year.
Outlook: Tax and Regulation Headwinds
LiveScore flagged potential pressure ahead, particularly from rising UK gambling taxes and tighter advertising rules. Analysts estimate that higher remote gaming duty could add £20m–£25m in additional tax costs in 2026.This may weigh on future profitability.
