Manchester United has signed a multi-year partnership with Parimatch, naming the brand its official betting partner across Asia, the Middle East, and North Africa.
The agreement kicks off immediately, with Parimatch’s branding set to appear on LED hoardings at Old Trafford during every home game, starting with United’s Premier League opener on 17 August. Beyond matchday visibility, Parimatch will also offer fans exclusive club experiences and rewards, including the chance to win VIP tickets.
Parimatch CEO Serge Portnov emphasized the significance of the collaboration: “This partnership goes beyond business; it’s about joining forces with a club that commands respect across Asia and MENA. Together with Manchester United, we’re creating experiences that will define how football partnerships should work.”
Marc Armstrong, Manchester United’s Chief Business Officer, echoed the sentiment: “Parimatch has an impressive record of working with leading sports organisations, and we look forward to building a relationship that engages our fans in these key regions.”
The deal further extends Parimatch’s footprint in English football, where it also serves as sleeve sponsor and betting partner of Leeds United.
However, the company recently faced scrutiny in India, where authorities froze Rs 110 crore (US$12.6 million) in accounts reportedly linked to Parimatch during nationwide raids.
Despite this, the new Manchester United partnership signals Parimatch’s ongoing push to strengthen its presence in global sports sponsorships.
