New Free-to-Play Platform Aims to Redefine Fan Engagement
Network Gaming has teamed up with Better Collective’s Bolavip to launch Ligavip, a mobile-first sports gaming platform tailored for Brazilian football fans. The rollout coincided with the kickoff of Brazil’s top football season, aiming to tap into peak fan interest.
A Social Alternative to Traditional Sports Betting
Unlike traditional betting platforms, Ligavip focuses on free-to-play prediction games and fan contests. Users can win prizes such as vouchers from leading sports retailers, creating a reward-driven experience centered around social interaction rather than gambling.
The platform emphasizes community engagement through features like custom challenges, leaderboards, and a progression system. By blending entertainment and friendly competition, Ligavip targets a younger, mobile-savvy audience seeking more casual, interactive experiences.
Strong Debut and Expansion Plans
Ligavip launched with promising results, converting 15% of unique visitors into registered users during its first weekend. Encouraged by this early traction, developers are now working on new features, including daily rewards and league-based gameplay modes to boost retention and engagement.
Network Gaming called the launch a key milestone in its mission to build sustainable, community-driven entertainment products. The company has previously partnered with other major media outlets, including TalkSport.
A Strategic Move for Better Collective
Tomás Vaz de Carvalho, COO for South America at Better Collective, noted that Ligavip aligns with the group’s broader strategy to deliver interactive formats and diversify audience engagement. As interest in non-betting games continues to rise, Better Collective plans to roll out similar offerings across its global media portfolio.
