New Zealand authorities are intensifying efforts to curb the promotion of offshore online casinos, warning social media influencers of hefty fines if they fail to remove illegal content.
According to Radio New Zealand (RNZ), the Department of Internal Affairs (DIA) has issued its first-ever takedown notices in response to a growing trend of influencers endorsing overseas gambling platforms. Vicki Scott, Director of Gambling Regulatory Services, revealed that many influencers have been partnering with offshore casinos, leveraging live streams, giveaways, and direct links to promote these operators.
So far, the DIA has sent four warning letters and is currently investigating 13 additional influencers. However, officials suspect the actual number of offenders may be significantly higher. The department has opted not to disclose their identities, allowing them the opportunity to dispute the warnings.
Legal Consequences for Influencers
Under New Zealand’s Gambling Act, advertising for offshore gambling sites is strictly prohibited. The DIA has been actively monitoring these activities and is prepared to take legal action against influencers violating the law. Non-compliance with takedown notices could result in fines of up to NZ$10,000 ($5,717) per offense. While this amount may seem minor, repeated violations could lead to far more severe financial penalties.
Despite these measures, the Problem Gambling Foundation argues that the government’s approach is too lenient. Spokesperson Andree Froude believes immediate fines should be imposed to deter influencers from engaging in illegal promotions. She also raised concerns over offshore casinos specifically targeting Māori communities by partnering with Māori influencers, calling the tactic “appalling.”
Government data underscores these concerns—according to the Ministry of Health, Māori individuals are three times more likely to experience moderate-risk or problem gambling compared to non-Māori.
Future of Online Casino Regulation in New Zealand
As part of ongoing efforts to regulate the online gambling industry, the government plans to introduce a licensing system for online casinos. By February 2026, New Zealand is expected to auction 15 licenses, allowing approved operators—likely multinational corporations—to legally advertise within the country.
This upcoming regulatory framework aims to bring offshore gambling under tighter control while ensuring consumer protection and responsible gaming practices.
