Relax Gaming has launched JPX, a customisable jackpot solution designed to help casino operators create an additional revenue stream across their existing game portfolios. The solution adds an optional side-bet layer. As a result, operators gain a new way to enhance player engagement without replacing their current casino content.
Customisable Jackpot Experience
JPX uses existing integrations to support a faster rollout. At the same time, it allows operators to build a branded jackpot experience around their own strategy. Operators can customise key elements including the jackpot name, colours, fonts and RTP. This gives them greater control over how the feature is presented to players.
The solution also includes a dynamic information ribbon that highlights approaching must-fall jackpot levels and encourages players to participate. Meanwhile, flexible opt-in tiers allow operators to offer different contribution levels to suit a wider range of player profiles.
More Engagement Across Existing Games
By adding jackpot functionality directly alongside existing casino titles, JPX aims to create additional excitement and anticipation. It does so without requiring operators to significantly expand their game portfolio. The model can also provide operators with another monetisation opportunity through optional player contributions.
According to Martin Stålros, CEO of Relax Gaming, JPX was developed to give operators greater control over how jackpot play fits into their existing casino strategy. He highlighted the ability to customise branding and jackpot drop frequency as key advantages of the solution.
Future JPX Developments
Relax Gaming plans to expand JPX with additional features, including free bets and community jackpots, as the solution develops alongside changing market demands.
With its combination of customisation, existing-game integration and flexible jackpot mechanics, JPX represents a new tool for operators looking to strengthen casino engagement. It helps create additional revenue opportunities.
