In Brazil, Senator Humberto Costa introduced Bill 3754/2025, which raises the minimum legal gambling age from 18 to 21. The bill also sets stricter player deposit limits and tightens advertising rules to tackle concerns over the fast-growing online gambling market since its launch in January 2025.
New Deposit Limits and Marketing Restrictions
The proposed law limits players to depositing no more than one minimum monthly wage per month. Additionally, the Ministry of Finance can set daily and weekly spending thresholds. The bill bans gambling advertisements between 6am and 10pm and prohibits operators from sponsoring public events like sports, cultural, and artistic festivals, even if they receive government funding. It also forbids marketing targeted at people under 21.
Addressing Gambling-Related Harms and Social Concerns
Senator Costa argues these measures will help reduce social risks tied to gambling. He pointed to cases like a homicide in Minas Gerais linked to gambling debts and raised concerns about students misusing government tuition loans for gambling, causing academic delays or withdrawals.
Brazil’s Gambling Landscape Shifts Amid Regulatory Changes
The Senate recently banned endorsements by influencers and athletes, as well as in-stadium advertising and commercials during live sports broadcasts. While avoiding a full advertising ban, some industry players worry these restrictions could slow the newly regulated sector’s growth. Meanwhile, the long-delayed Bill 2,234/2022, which would legalise land-based casinos, bingo halls, instant wins, and horserace betting, will return to the Senate agenda after recess, marking a potential turning point for Brazil’s gambling market.
