Soft2Bet has signed a new partnership with Divisionsforeningen, Denmark’s professional football association. This partnership will rename the country’s top three football divisions after two of its popular sportsbook brands.
Starting from the 2025/26 season and running through 2026/27, Denmark’s first division will be known as the Betinia Liga, named after Soft2Bet’s Betinia sportsbook. Meanwhile, the second and third divisions will adopt the names CampoBet 2. Division and CampoBet 3. Division, respectively. This highlights Soft2Bet’s presence in the Scandinavian betting market.
These naming rights follow the brands’ growth in local markets. They mark a strategic effort to strengthen their visibility across Denmark. The agreement will last for two seasons and aligns with Soft2Bet’s broader marketing approach.
In Q1 2024, the Danish Gambling Authority reported a total gross gaming revenue (GGR) of DKK 7.27 billion ($1.12 billion). This showcases the country’s robust gaming sector.
Soft2Bet CMO Oksana Tsyhankova commented on the deal:
“This partnership reflects our commitment to football in Denmark. With a strong focus on localised and responsible experiences via Betinia and CampoBet, we support both the sport and its surrounding communities, always in line with regulatory standards.”
Earlier this year, Soft2Bet also expanded in Canada. They announced that its ToonieBet brand became the official online casino partner of the Ottawa Senators.
Divisionsforeningen Director Claus Thomsen added:
“We’re very pleased that Soft2Bet has chosen to support Danish football. Bringing sponsorship to the second and third divisions is a tribute to the clubs’ efforts in building strong competitions and growing fan interest.”
This move positions Soft2Bet as a key supporter of Danish football and reinforces its growing footprint in European sports partnerships.
