Sportradar Group has officially completed its acquisition of IMG Arena’s global sports betting rights portfolio from Endeavor Group and OB Global Holdings. This marks a major step forward in its global expansion strategy.
A Strategic Leap for Sportradar
The Switzerland-based sports technology giant said the deal strengthens its position as a leading provider of data-driven sports content for major betting and media partners worldwide.
CEO Carsten Koerl described the acquisition as a “significant milestone” for the company.
“With this, we are uniquely positioned to deliver even more immersive, data-rich experiences to our clients, partners, and fans around the world. It will accelerate innovation across the global sports ecosystem,” Koerl said.
Broader Reach and Premium Content
The transaction gives Sportradar access to over 70 international sports rights holders. It adds roughly 38,000 official data events and 29,000 live-streaming events annually. Moreover, the expanded content lineup includes elite tournaments such as the US Open, Wimbledon, and Roland-Garros, alongside major leagues like Major League Soccer and the PGA Tour.
The acquisition also widens Sportradar’s footprint in basketball and soccer across Europe, North America, and Australia. This reinforces its global dominance in sports data distribution.
Deal Structure and Financial Outlook
Sportradar structured the acquisition without any upfront financial consideration. Notably, the total transaction value is estimated at $225 million. This includes $122 million in prepayments made by the seller to certain rights holders and $103 million to be paid to Sportradar over the next two years, subject to standard adjustments.
Following this integration, Sportradar’s annual coverage will exceed one million sports matches across 14 sports and six continents. The addition of IMG Arena’s assets will strengthen its ability to deliver official data and live streams to sportsbooks and media partners worldwide, improving both data quality and betting integrity.
Enhancing Growth and Profitability
Sportradar expects the acquisition to boost adjusted EBITDA margins and free cash flow, accelerating growth in both revenue and profitability. The expanded portfolio will also enhance real-time data delivery, supporting greater engagement and integrity across regulated betting markets.
