AI-powered pricing now available for cricket markets
Sportradar has officially extended its Alpha Odds solution into cricket, marking a major step in AI-driven betting technology for the sport. Now, the tool will support up to 400 in-play and 200 pre-match markets per match, providing deeper market coverage and smarter value optimisation.
Boosting Operator Efficiency and Profitability
Available through Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service, Alpha Odds offers real-time financial exposure recalculations. As a result, betting operators can fine-tune their pricing, reduce risk, and manage liabilities with greater precision—ultimately driving improved profitability.
Moreover, the solution helps operators gain sharper margins and improve customer engagement. Darren Small, SVP of Managed Trading Services at Sportradar, stated:
“Introducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”
Pushing Boundaries with Advanced Sports Tech
In addition to this expansion, Sportradar continues to innovate in sports technology. At ICE Barcelona 2025, SVP of Automated Content Luka Pataky presented the company’s 3×3 basketball demo, showcasing real-time data tracking—from video capture to odds generation. Consequently, operators receive faster, more accurate data to enhance their betting products.
Furthermore, Sportradar is actively developing technologies to monitor player behavior across multiple sports. This allows for more diverse betting options and richer user experiences.
Strong Financial Momentum
On top of these developments, Sportradar recently released its preliminary Q1 2025 results. Revenue is expected to hit €307m–€311m ($348.7m–$353.2m), showing a solid 14.3% to 15.6% year-over-year increase.
Altogether, the expansion of Alpha Odds into cricket—combined with robust financial performance—cements Sportradar’s position as a leader in sports betting innovation.
