Strategic Move Strengthens Visualize’s Role in Regulated Gaming
On April 15, BMM Testlabs, a global leader in gaming compliance and testing, confirmed its acquisition by The Visualize Group, a New York-based private equity firm. Although financial details were not revealed, the deal excludes RG24seven Virtual Training, BMM’s responsible gaming division.
The acquisition includes BMM’s core testing and cybersecurity services, while RG24seven will remain independent. This strategic move reflects Visualize’s growing interest in regulated gaming markets and their infrastructure.
Leadership Continuity and Ownership Structure
Martin Storm, BMM’s longtime president and CEO, will continue leading the company and retain a significant ownership stake. Visualize expressed enthusiasm about working closely with Storm and the entire team, signaling a strong alignment between both parties.
Additionally, Visualize plans to introduce a broad-based employee ownership program. This initiative will allow BMM’s global workforce of over 600 to participate in the company’s future growth and value creation strategies.
Betting on Growth in Regulated Markets
With 16 offices and more than 700 licenses worldwide, BMM is well-positioned to serve the rapidly expanding global gaming industry. Visualize managing partner CC Melvin Ike emphasized the growing need for reliable testing services as more jurisdictions regulate gambling.
“As new markets open, the demand for compliance rises. BMM’s global footprint and technical leadership make it a strong platform for continued growth,” Ike noted.
Storm echoed the sentiment, calling it a “privilege” to help shape the company’s future through this new chapter.
Private Equity Eyes Gaming Sector
BMM’s acquisition adds to a recent wave of private equity activity in gaming. Firms have increasingly targeted not only operators and suppliers but now also compliance providers. Deals like Apollo Global’s $6.3B purchase of IGT and Everi, and Brightstar Capital’s $1.1B acquisition of AGS, show rising interest.
Rick Arpin of KPMG explained that gaming companies often lack the capital flexibility to act on undervalued peers—creating an opening for private equity firms with deeper pockets.
With existing licenses and an experienced leadership team in place, Visualize appears poised to capitalize on BMM’s market position while reducing friction in the regulatory acquisition process.
