1xBet has officially partnered with Sunrisers Eastern Cape ahead of the South African SA20 cricket tournament, which runs from late December to January 25, 2026.
The collaboration marks a high-profile sponsorship for the Gqeberha-based franchise, who finished second in last year’s SA20 tournament and claimed victory in the most recent domestic league.
Branding and Fan Engagement Across Channels
Under the agreement, 1xBet’s logo will feature prominently on the front of the Sunrisers’ team shirts. The partnership also includes a series of meet-and-greet events, such as shirt signings and giveaways, aimed at engaging fans directly.
1xBet branding will appear around the Sunrisers’ stadium, including seating, banners, TV broadcasts, and across both parties’ social media channels, strengthening visibility for the operator and the team alike.
Statements from 1xBet and Sunrisers Leadership
A 1xBet representative commented:
“Sunrisers Eastern Cape are two-time champions of one of the most popular international cricket leagues, and we are excited to support them in their pursuit of another victory this season. This partnership aligns perfectly with our global cricket development programme.”
Sunrisers Eastern Cape CEO K. Shanmugam added:
“We know the formula for success. Over three SA20 seasons, we have reached the final three times and won the tournament twice. With the support of our official partner 1xBet, we aim once again for the highest goals this season. Like us, 1xBet loves to win and knows how to do it, so their backing is extremely valuable.”
Expanding 1xBet’s Sports Sponsorship Portfolio
This partnership follows 1xBet’s recent agreement with the ATP Challenger Tour in October 2025, covering tennis events across four continents. The deal demonstrates the operator’s ongoing commitment to supporting high-profile international sports and engaging fans across multiple channels.
