Brazil has released its first full-year assessment of the regulated fixed-odds betting market, marking a major milestone in the country’s gambling reform journey. The Secretariat of Prizes and Bets under the Ministry of Finance (SPA–MF) published the Periodic Panorama of the Regulated Fixed-Odds Betting Market, offering a detailed overview of market activity, enforcement efforts, and consumer behaviour throughout 2025. This thorough report highlights Brazil as a leading example of betting regulation in Latin America.
The report portrays 2025 as a year defined by market structuring, active enforcement, and early consolidation. During the year, authorities blocked more than 25,000 illegal betting websites in cooperation with the National Telecommunications Agency (Anatel). At the same time, legal operators reported that 25.2 million Brazilians placed bets within the regulated framework.
Oversight, Sanctions, and Financial Controls
Throughout 2025, SPA–MF intensified regulatory supervision. The Subsecretariat for Monitoring and Inspection initiated 132 administrative proceedings involving 133 betting operators, while regulators continued reviewing 80 cases for potential sanctions. In parallel, the Ministry of Finance strengthened oversight of financial institutions (FIs) and payment institutions (PIs) to disrupt the flow of funds to illegal operators. It is also noteworthy that these financial controls have grown increasingly robust in Brazil over the past year.
By year-end, 54 FIs and PIs had filed 1,255 reports with SPA concerning 1,687 individuals suspected of transferring funds to unlicensed betting platforms. These efforts resulted in the closure of 550 bank accounts, including 265 accounts identified as illegal from inception.
Reflecting on the year, SPA Secretary Regis Dudena emphasized the importance of state involvement. “The year 2025 marked the first year in which the State was present across this market,” he said. Dudena noted that data collection and monitoring tools now allow regulators to measure compliance objectively and promote healthier gambling policies, including cooperation across ministries through initiatives such as the Centralized Self-Exclusion Platform.
Cracking Down on Illegal Advertising
Beyond financial enforcement, regulators also targeted illegal gambling promotion online. Authorities conducted 412 inspection proceedings focused on digital influencers, leading to the removal of 324 influencer profiles and 229 promotional materials. Efforts to reduce illegal advertising have been an important regulatory step in Brazil’s evolving market.
This enforcement push relied on cooperation with the National Council of Advertising Self-Regulation (Conar) and the Brazil Digital Council, whose members include major platforms such as Google, Uber, TikTok, Kwai, and Hotmart. Dudena highlighted the steady progression of regulatory efforts, explaining that while 2024 focused on rule-setting, 2025 prioritised monitoring, enforcement, and aggressive action against illegal operators.
Bettor Demographics and Market Revenue
Data from the Ministry of Finance’s Betting Management System shows that men accounted for 68.3% of bettors, while women represented 31.7%. The largest age group fell between 31 and 40 years old (28.6%), followed by bettors aged 18 to 24 and 25 to 30, which together made up 22.7%. Unsurprisingly, these trends reflect shifts seen throughout Brazil.
Financially, legal operators generated R$37 billion in Gross Gaming Revenue during 2025. The sector contributed R$9.95 billion in federal taxes and mandatory allocations, including R$4.5 billion under Law No. 13,756/2018. Licensing fees reached R$2.5 billion, while regulatory inspection fees totaled R$95.5 million.
Centralized Self-Exclusion Platform Gains Momentum
One of the most significant consumer protection developments in 2025 was the launch of Brazil’s Centralized Self-Exclusion Platform. Within its first 40 days, the system processed more than 217,000 self-exclusion requests. The leading reason cited was “loss of control over gambling – mental health” (37%), followed by concerns over data use by betting platforms (25%). Brazil has taken a strong position on player health and data protection with this tool.
The platform allows users to block access to all licensed betting sites at once and limits targeted gambling advertising, reinforcing Brazil’s commitment to harm reduction and responsible gambling within its regulated market.
