SOFTSWISS has launched SOFTSWISS Prediction Markets, a new B2B solution enabling online casino and sportsbook operators to offer wagering on real-world events, including politics, economics, technology, and culture. Built on a fixed-odds model, the platform allows operators to engage audiences beyond traditional sportsbook users without the complexity of peer-to-peer exchange systems.
Fast, Flexible Integration for Operators
The product is available as a standalone iFrame widget or as a direct integration within the SOFTSWISS Sportsbook. Launch timelines are quick: two to three days for current partners and around three weeks for new operators looking to expand their offerings. This flexibility allows operators to rapidly tap into the growing market of event-based wagering.
Tapping into a Growing Market
Prediction markets have seen rapid growth, driven by user engagement with elections, macroeconomic trends, and major public narratives. In the United States alone, annualized trading volume jumped from roughly $300 million in 2024 to an estimated $40–50 billion in 2025. While platforms like Polymarket and Kalshi have processed billions in trading volume, traditional igaming operators have largely remained on the sidelines—until now.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, commented, “Prediction markets attract a new type of player. Unlike traditional sportsbook users, these players are motivated by their understanding of global events rather than fandom. The constant flow of news and public narratives creates ongoing engagement. Operators that overlook this shift risk missing both demand and a new generation of players entering the market.”
Fixed-Odds Model Offers Control and Simplicity
Unlike peer-driven prediction markets, which rely on external liquidity and market-based pricing, the SOFTSWISS approach is fixed-odds. This structure gives operators greater control over pricing and margins while allowing risk management within familiar sportsbook frameworks. By aligning with existing operational and compliance structures, integration is straightforward and seamless.
Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, explained, “For most operators, the key question isn’t whether prediction markets are interesting, but how to integrate them without rebuilding the entire stack. A fixed-odds model makes testing this demand practical, while introducing new audiences who don’t start with traditional sportsbook behavior.”
Industry Showcase at SiGMA South America
SOFTSWISS will present Prediction Markets and discuss integration opportunities with operators at the SiGMA South America exhibition in São Paulo at stands M80 and M85, highlighting the platform’s potential to expand operator offerings and attract diverse player segments.
