Playson has made its official entry into the Kenyan iGaming market through a major partnership with Betika, one of East Africa’s leading gaming operators. The launch also extends into Uganda. It leverages Betika’s growing regional footprint and marks a key milestone in Playson’s expansion strategy across Africa.
Rollout Covers Kenya and Uganda
Under the agreement, Betika has integrated a selection of Playson’s top-performing slot titles, including Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. These games have earned strong recognition for their engagement mechanics and consistent performance across regulated markets.
Betika completed the integration through the Casimba (Markor) aggregation platform, enabling scalable deployment across both jurisdictions.
Compliance and Platform Optimisation
Playson said it supported the rollout with targeted infrastructure upgrades to ensure full regulatory compliance in Kenya. At the same time, the upgrades meet Betika’s performance and user experience requirements. The supplier aims to deliver an optimised experience tailored to local player demand as it strengthens its foothold in East Africa.
Executive Comments
Conor Jenner, Senior Sales Manager at Playson, described the partnership as a major step forward for the company’s African growth plans. He highlighted Betika’s market reach and local expertise.
Betika Group Chief Product Officer Peter Stagles said the operator is focused on strengthening its product offering through high-quality international suppliers. He added that Playson’s portfolio will support Betika’s commitment to delivering engaging entertainment for players in Kenya and Uganda.
The partnership reinforces Playson’s strategy of entering high-growth regulated markets through established operators. It further positions Betika as a key distribution gateway for global gaming content across East Africa.
