ADI Predictstreet has officially launched just days before the start of the 2026 FIFA World Cup. This marks a major milestone for the prediction market operator and its role as FIFA’s official predictions partner.
The platform went live on June 8, shortly after becoming the first prediction market operator to secure a license in Gibraltar. This jurisdiction has been actively modernizing its gaming and betting regulatory framework.
The launch positions ADI Predictstreet at the center of one of the world’s largest sporting events. The tournament is set to begin on June 11 across the United States, Canada, and Mexico.
Building a New Fan Engagement Model
ADI Predictstreet aims to combine prediction markets, real-time participation, and sports entertainment through a regulated digital platform. This platform is designed to enhance fan engagement.
Commenting on the launch, CEO Dimitrios Psarrakis said:
“ADI Predictstreet was created to redefine how fans engage with live events.”
He added:
“As we go live ahead of the FIFA World Cup 2026, we are proud to deliver a secure, regulated, and globally scalable platform that combines technology, prediction markets, and real-time participation at an unprecedented level.”
According to the company, the platform is designed to provide fans with new ways to interact with sporting events. This extends beyond traditional viewing experiences.
Beta Testing Raised Early Questions
The rollout follows several months of industry scrutiny surrounding the platform’s availability.
Although ADI Predictstreet appeared to launch under its Gibraltar license in April, observers noted limited activity on the platform. Access was also restricted in certain markets, including the United Kingdom.
In response, the company stated in May that it was operating in a beta testing phase with a limited group of users. Meanwhile, it was preparing for a broader commercial launch tied to the World Cup.
At the time, ADI Predictstreet said its priority was ensuring the platform met the standards expected by both users and commercial partners. This would be done before expanding access.
Partnerships Drive International Expansion
The company has also secured several strategic partnerships to support its international rollout.
In the United States, ADI Predictstreet has partnered with Fanatics, which entered the sports betting sector in 2023. Later, Fanatics expanded into prediction markets. Through the collaboration, the platform will be accessible in 23 U.S. states and four territories via a co-branded FIFA World Cup 2026 hub.
The operator has also announced a partnership with DAZN, enabling prediction market experiences to be integrated across the sports streaming platform’s global ecosystem.
According to the company, these agreements form part of a broader strategy to expand through licensed and regulated partners. This strategy targets key markets.
Further Global Launches Planned
Following its June 8 launch, ADI Predictstreet confirmed that additional market entries are planned. These market entries will occur through what it described as a growing network of compliant strategic partners.
The company said further jurisdictional rollouts will be announced as part of its international expansion strategy. However, specific markets have not yet been disclosed.
With the World Cup only days away, ADI Predictstreet faces a narrow window to scale operations and onboard users. This must happen ahead of what is expected to be one of the largest global sporting events in history.
As prediction markets continue to gain visibility within sports, the success of FIFA’s first official prediction partner could become an important indicator. It could show how the sector evolves alongside traditional betting and fan engagement products.
