Esportes da Sorte Group has acquired Apostou.com, the operator of BETBR Loterias. This further expands its presence in Brazil’s regulated betting market.
The acquisition also includes the B1BET and BRBET brands. This adds another licensed operator to Esportes da Sorte’s growing portfolio. BETBR Loterias holds a license issued by Brazil’s Secretariat of Prizes and Betting (SPA). Additionally, it has an established presence in the state of Paraná.
The deal reflects the increasing pace of mergers and acquisitions as operators compete for market share. This is happening in one of the world’s largest regulated betting markets.
Brazil’s Regulated Market Attracts Investment
Brazil’s betting industry continues to attract significant investment following the introduction of the country’s regulated framework.
During the first five months of 2026, regulated betting operators generated nearly BRL6 billion (approximately US$1.2 billion) in government revenue through gross gaming revenue taxes and corporate taxation. Moreover, the strong market performance has encouraged larger operators to expand through acquisitions rather than organic growth alone.
Expanding a Multi-Brand Portfolio
Esportes da Sorte already operates the Esportes da Sorte, Lottu, and Onabet brands under its federal license. It obtained this license in 2025.
According to first-quarter 2026 market rankings, Esportes da Sorte ranked sixth among Brazil’s betting operators, while Onabet placed tenth. The latest acquisition further strengthens the group’s competitive position within the regulated market.
The company has previously used acquisitions to expand its footprint. This includes purchasing a controlling stake in ST Soft before receiving its federal betting license.
Consolidation Continues Across Brazil
The transaction, currently under review by Brazil’s Administrative Council for Economic Defense (CADE), reflects a broader wave of consolidation across the country’s betting industry.
Several major operators have pursued acquisitions since regulation was introduced, seeking to strengthen their market presence through licensed brands. As competition intensifies, mergers and acquisitions are expected to remain a key strategy for operators. This is especially true for those looking to expand their reach in Brazil’s rapidly growing regulated betting sector.
