Germany’s federal gambling regulator, the Gemeinsame Glücksspielbehörde der Länder (GGL), has launched an investigation into ADI Predictstreet, the FIFA prediction platform partner. This is due to concerns that the company may have allowed German users to access its World Cup prediction services without a local license.
ADI Predictstreet holds a gambling license in Gibraltar. However, it is not licensed to offer betting services in Germany or other regulated European markets.
World Cup Promotions Under Review
The GGL is examining whether ADI Predictstreet’s World Cup marketing activities breached Germany’s gambling advertising rules. Additionally, they are investigating whether German residents were able to use the platform.
The company has gained significant global exposure through its partnership with FIFA. Its branding appeared on pitch-side LED boards, stadium screens, press conferences, and television broadcasts throughout the tournament.
Following regulatory intervention, ADI Predictstreet has blocked access for users located in Germany. Visitors attempting to access the platform now receive a message stating that access from Germany has been restricted.
Europe Increases Pressure on Prediction Markets
The investigation comes as European regulators intensify scrutiny of prediction market platforms.
Regulators from Belgium, France, Germany, Italy, the Netherlands, Poland, Portugal, Spain, and Switzerland recently issued a joint warning about the risks associated with prediction markets during the FIFA World Cup. Authorities cited concerns over consumer protection, gambling addiction, market manipulation, and insufficient regulatory safeguards.
Several prediction market operators, including Kalshi and Polymarket, have already faced blocking measures in parts of Europe.
Expansion Continues Despite Regulatory Challenges
Despite growing regulatory pressure, ADI Predictstreet continues expanding internationally.
The company recently announced a partnership with Kalshi to deliver co-branded World Cup content. They also launched joint marketing initiatives across stadiums, broadcasts, and digital channels.
FIFA has not publicly commented on the German investigation. Meanwhile, the Gibraltar Gambling Commissioner has defended the licensing decision that allows ADI Predictstreet to operate from Gibraltar.
