SOFTSWISS will host a LinkedIn Live panel on August 27, 2026, focusing on the challenges operators face when expanding into multiple regulated iGaming markets.
Titled “Scaling Across Regulated Markets: What It Takes to Grow Into Multiple Jurisdictions,” the session will begin at 14:00 CET and bring together industry experts from both operator and provider perspectives. Registration for the event is free through LinkedIn Live.
Panel to Explore Key Market Expansion Challenges
As more jurisdictions regulate and develop their iGaming markets, operators must navigate complex decisions around market selection, licensing, localisation, and technology.
However, obtaining a licence represents only one part of the expansion process. Successful market entry also requires operators to coordinate legal, compliance, product, technology, and commercial teams around a clear strategy.
The panel will focus on four key areas:
- Market entry strategy: Assessing commercial opportunities, regulatory conditions, and technology partners.
- Beyond licensing: Preparing for compliance, certification, and operational requirements.
- Localisation beyond translation: Adapting payments, content, player experiences, and responsible gaming measures.
- Launch readiness: Coordinating teams and reducing operational risks before launch.
Industry Experts to Share Practical Insights
The panel will feature professionals with experience in regulated market expansion and provide practical guidance for operators at different stages of their growth strategies.
SOFTSWISS will be represented by Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, and Khoren Ispiryan, Team Lead of Sales, European Markets at SOFTSWISS Game Aggregator. The company will also announce another industry guest at a later date.
Meanwhile, Ekaterina Semashko, Head of Account Management at SOFTSWISS Game Aggregator, will moderate the discussion.
Ispiryan highlighted that operators often focus heavily on obtaining a licence, but sustainable expansion requires decisions both before and after market entry. He also noted that each jurisdiction has different commercial conditions, operational requirements, content expectations, and player behaviours.
SOFTSWISS Highlights Long-Term Expansion Strategy
The upcoming panel reflects the growing complexity of operating across regulated iGaming markets. Beyond securing licences, operators must build market-specific strategies that address compliance, localisation, technology, and player expectations.
Through the LinkedIn Live session, SOFTSWISS aims to help operators identify common expansion challenges and develop more effective approaches to entering and scaling across multiple jurisdictions.
