Sports data provider Abelson Sports has partnered with SABA Sports to expand its presence in Asia and bring its Football Player Markets (FPM) product to the sportsbook provider’s platforms.
The agreement gives SABA Sports access to detailed player performance data and a broader selection of football betting markets, helping strengthen its offering for both B2C and B2B clients.
Abelson Brings Expanded Player Markets to SABA
Through the partnership, Abelson Sports will provide player-focused data covering goalscorers, cards, shots, shots on target, assists, fouls, offsides, saves, and other performance metrics.
The integration also introduces additional markets, including extra-time pricing and “score or assist” combinations. As a result, SABA Sports can offer more granular betting options to customers seeking player-specific markets.
Abelson has built a strong position in football goalscorer and card markets. Meanwhile, the company develops newer team and player statistical markets alongside Twenty First Group, using advanced modelling capabilities to expand its product range.
Partnership Strengthens SABA’s Football Offering
The new FPM feed allows SABA Sports to deliver detailed pre-match and in-play markets, creating more opportunities to engage football bettors throughout live matches.
Furthermore, Abelson’s distribution framework enables SABA to provide real-time pricing across a wider range of player performance metrics. This supports the growing demand for specialised player props and more personalised betting experiences.
Reuben Thomas, Sales Director at Abelson Sports, described SABA Sports as an important partner for the company’s Asian expansion. He said the agreement demonstrates the depth of Abelson’s FPM product while opening a significant opportunity to grow its regional footprint.
SABA Targets More Detailed Player Betting
For SABA Sports, the partnership adds specialist markets that can differentiate its sportsbook offering.
Justin Foo at SABA Sports said detailed and reliable player markets are increasingly important for the company’s clients. He highlighted markets such as player saves, offsides, and extra-time pricing as examples of the additional value Abelson’s data can provide.
Abelson Strengthens Asian Market Presence
The partnership marks another step in Abelson Sports’ international growth while giving SABA Sports access to a wider range of football player markets.
By combining Abelson’s player data and pricing capabilities with SABA’s sportsbook platforms, the two companies can deliver a deeper football betting experience to operators and end users across global markets.
