Sporting Risk has expanded its Bet Builder Suite with two new products, FlexBuilder and Same Game Pick ‘Em, giving operators more ways to engage players with different betting preferences.
FlexBuilder Adds More Control to Bet Builders
Sporting Risk, a sports analytics company specialising in predictive models for pricing and betting content, designed FlexBuilder to offer a more flexible alternative to traditional Bet Builders.
Rather than requiring every selection to win, FlexBuilder allows players to receive a payout when they hit a specified number of legs. In addition, a configurable payout slider lets customers adjust the balance between higher returns for completing a perfect Bet Builder and more consistent payouts across multiple winning outcomes.
As a result, the product gives players greater control over their risk while encouraging them to build larger and more engaging combinations. It also creates a more personalised betting experience that can accommodate different risk appetites.
Same Game Pick ‘Em Simplifies Player Markets
Meanwhile, Same Game Pick ‘Em takes a more recreational approach to the Bet Builder format. Players choose how many selections they want to make and set their preferred payout multiplier before answering Yes or No to a series of player propositions.
Unlike traditional sportsbook betting, the product does not display odds or pricing. Instead, its simplified format removes much of the complexity associated with conventional betting while maintaining the appeal of player-based markets.
Behind the scenes, Sporting Risk’s Bet Builder engine accounts for correlations between markets. It then dynamically selects propositions based on the player’s chosen number of picks and desired payout multiplier.
Two Formats for Different Betting Preferences
Together, FlexBuilder and Same Game Pick ‘Em allow operators to reach a broader range of customers. FlexBuilder targets experienced bettors who want greater control over their Bet Builder risk, while Same Game Pick ‘Em offers newer or more recreational players a faster and more intuitive way to explore player markets.
Consequently, operators can use the two formats to create a more varied sportsbook experience while catering to different levels of betting knowledge and risk tolerance.
Andy Phillips, Sporting Risk’s CBDO, said the growing popularity of Bet Builders does not mean every player wants the same betting experience.
“FlexBuilder and Same Game Pick ‘em have been designed to offer different routes into the same experience, whether that’s giving customers more control over risk or removing complexity altogether,” Phillips said.
He added that offering multiple ways to engage with player markets could help operators appeal to a wider audience, increase engagement and provide a more personalised sportsbook experience.
Sporting Risk Expands Player-Centric Betting Portfolio
FlexBuilder and Same Game Pick ‘Em are now available as part of Sporting Risk’s Bet Builder Suite, further expanding the company’s portfolio of player-focused betting products.
With the latest additions, Sporting Risk is positioning its Bet Builder offering to support both experienced bettors seeking greater flexibility and recreational players looking for a simpler betting format.
