Playnetic has launched its games on Light & Wonder’s content marketplace, expanding the studio’s reach among operators and players while supporting its international growth strategy.
The agreement gives operators across Light & Wonder’s network access to a selection of the studio’s titles and new releases. At the same time, it strengthens Playnetic’s focus on delivering player-focused content through established distribution networks across regulated markets.
Following the integration, Playnetic games including Sun vs Moon: Hold n’ Win, Assassin of Rome, Bubble or Broom and Farmageddon are now available through the Light & Wonder marketplace.
Expands Content Reach Through Light & Wonder
The integration highlights the breadth of Playnetic’s portfolio, which combines different themes, mechanics and gameplay formats.
Among the available titles is the studio’s Hold n’ Win series, alongside original games designed to provide engaging experiences for players across regulated markets.
By joining Light & Wonder’s content marketplace, Playnetic can distribute its games to a wider network of operators without requiring each operator to establish a separate direct relationship with the studio.
Kai Botha, Chief Commercial Officer at Playnetic, described the launch as an important milestone for the company.
“Going live with Light & Wonder is a proud moment for us and a clear signal of the momentum behind Playnetic’s growth,” Botha said.
He added that Light & Wonder’s network would provide Playnetic with greater scale and help introduce its games to new operators and players while maintaining a focus on quality and player experience.
Light & Wonder Adds Playnetic Games to Its Portfolio
Meanwhile, Light & Wonder said Playnetic’s content would add further variety to its marketplace.
Gabi Star, Senior Director at Light & Wonder, said Playnetic had quickly established a reputation for polished, player-focused games.
“Adding its portfolio gives our operators access to fresh titles with real appeal,” Star said.
She also highlighted Playnetic’s Hold n’ Win series and its broader range of releases as key reasons for adding the studio’s games to the marketplace.
Playnetic Strengthens International Expansion
The latest integration marks another step in Playnetic’s international expansion as the studio continues to build distribution partnerships across regulated markets.
With its games now available through Light & Wonder’s network, Playnetic can reach more operators while giving them access to a broader selection of casino content.
As the studio continues to expand its portfolio and distribution network, partnerships with established aggregators and content marketplaces could play an increasingly important role in supporting its growth across international markets.
