BetGames has strengthened its position in the UK through a new partnership with tier-one operator bet365. This partnership brings selected titles from its live casino portfolio to the operator’s platform.
BetGames Live Roulette Joins bet365
The agreement will see bet365 launch a selection of BetGames’ live casino titles. There will be a focus on its live roulette tables.
The real-time roulette games combine traditional casino gameplay with live interaction. As a result, bet365 players gain access to a more immersive roulette experience.
Partnership Supports UK Market Growth
The deal forms part of BetGames’ broader strategy to expand across regulated markets in 2026. Additionally, it strengthens its position in the competitive UK market.
Through bet365, BetGames can introduce its portfolio to a large established player base. The partnership also gives bet365 additional casino content designed to complement its existing offering. This creates more opportunities to engage sports-focused customers with casino products.
More Titles Planned for Rollout
Denis Siz, Account Team Manager at BetGames, described the partnership as an important milestone for the company. He said the agreement would increase its brand visibility in the UK.
BetGames also plans to expand the partnership with additional titles over the coming months.
A bet365 spokesperson said the operator aims to provide customers with high-quality iGaming content from leading suppliers. The spokesperson also expects BetGames’ portfolio to add new experiences to its casino offering.
