Australian betting operator Ryman Racing Pty Ltd, operating as Colossalbet, made history as the first wagering company in New South Wales (NSW) to face prosecution. The conviction came after publishing gambling ads that breached “decency, dignity, and good taste” standards.
Colossalbet Hit with AU$60,000 Fine Over Non-Compliant Gambling Ads
On March 31, 2025, a magistrate at Downing Center Local Court issued a AU$60,000 fine (approximately $37,474 USD) to Colossalbet. This penalty followed an investigation into social media ads that failed to comply with NSW’s Betting and Racing Act 1998.
Colossalbet’s sub-brand, PuntHub, published five social media posts in October 2023 on Facebook and Instagram. These posts violated strict advertising guidelines. Authorities designed these rules to protect residents from inappropriate gambling content and reduce gambling-related harm.
Regulators Crack Down on Gambling Ad Violations
Following this landmark case, Liquor & Gaming NSW (L&GNSW) reaffirmed its commitment to enforcing responsible gambling advertising standards.
Bernadette Beard, Acting Executive Director of Regulatory Operations at L&GNSW, highlighted the importance of this ruling, stating:
“This is the first time a wagering operator in NSW has been prosecuted and convicted for publishing ads that offend standards of decency, dignity, and good taste.”
She also warned that L&GNSW actively monitors gambling promotions across various platforms. The agency will continue taking enforcement action against non-compliant operators.
“This is a serious penalty. I urge betting providers to take note and ensure their advertising meets the standards outlined in the Act.”
What This Means for Gambling Operators
This case serves as a wake-up call for betting companies. They must strictly follow advertising laws to avoid financial and reputational damage. Regulatory scrutiny is increasing, making compliance more critical than ever.
Key Takeaways for Betting Operators:
- Ensure all promotional content meets NSW gambling advertising regulations.
- Avoid content that could be deemed offensive or misleading.
- Stay updated on evolving gambling laws to prevent compliance issues.
As Australia tightens its gambling ad regulations, operators must proactively align their marketing strategies with the law. Failing to do so could result in hefty fines and legal consequences.
