Dutch regulator calls out operator for harmful ad placement, urges stricter compliance.
Concerned Parent Triggers Investigation
The Dutch Gaming Authority (KSA) issued a warning to 711 BV after discovering its gambling ad appeared on a primary school homework website. A parent, alarmed by the ad placement, reported it to the KSA, prompting an investigation.
Under Dutch law, gambling operators are strictly prohibited from advertising where vulnerable groups, such as minors, might see it. The KSA called this type of advertising “very harmful” and a serious violation of regulations.
Third-Party Blunder, But Operator Still Accountable
Upon reviewing the case, the KSA found that a third-party marketing partner had managed the ad campaign. Unfortunately, this partner placed ads across several sites that cater at least partially to children.
Although 711 had internally flagged the issue and was already working to fix it, the company failed to notify the KSA, which is a legal requirement. The regulator stressed that operators must report such incidents immediately, even if corrective action is already underway.
KSA Issues a Warning, Not a Fine
Because 711 had already spotted the error and started making changes, the KSA issued a formal warning rather than a financial penalty. Still, the regulator made it clear that responsibility ultimately lies with the operator—even when advertising is outsourced.
“It remains the provider’s responsibility to follow the law,” the KSA stated.
“Violations must be reported right away, regardless of internal actions.”
The KSA also reminded the public that it offers an online form for reporting questionable gambling practices.
More Warnings from the KSA
Earlier the same day, the KSA also warned Gamusoft for illegally offering online gambling in the Netherlands. If Gamusoft fails to block Dutch players, it could face fines of up to €280,000 per week.
