Kaizen Gaming, the operator behind the Betano sports betting brand, recently completed a UEFA Europa League and Conference League trophy tour across Romania, Portugal, and Bulgaria. This activation is part of its sponsorship deal with UEFA covering the 2024/25 to 2026/27 seasons.
Trophies Arrive in Bulgaria for the First Time
On 29 April, the tour reached Sofia, Bulgaria, where fans gathered at the Sofia Event Centre inside Paradise Centre Mall. This marked the first-ever appearance of the UEFA trophies in Bulgaria, making it a historic moment for local football enthusiasts.
Moreover, the event featured UEFA Ambassador Gianluigi Buffon, who visited Sofia for the first time. The legendary Italian goalkeeper expressed his excitement:
“I am truly honoured to join the Betano Trophy Event as a UEFA Ambassador. It is a great opportunity to visit Sofia and engage with such a passionate football community.”
In addition, Bulgarian football legend Krasimir Balakov and pop-folk singer Galena also joined the celebration, drawing more attention to the event.
Strong Fan Turnout in Romania and Portugal
Prior to the Sofia stop, Kaizen Gaming hosted successful trophy exhibitions in Romania and Portugal.
In January, the tour kicked off at Park Lake Shopping Centre in Bucharest, where large crowds met players from FC FCSB, the reigning Romanian champions and a Betano-sponsored team. The event created a strong connection between fans and their homegrown heroes.
Meanwhile, in Porto, Portugal, more than 1,700 fans attended the exhibition. Former FC Porto captain Helton—a 2011 UEFA Europa League winner—shared his memories of Porto’s all-Portuguese final victory in Dublin, adding a nostalgic touch to the occasion.
What Lies Ahead
Looking forward, Kaizen Gaming plans to continue its trophy tour across other European cities during the coming seasons. This initiative further amplifies Betano’s brand presence across Europe.
Furthermore, the company recently signed a sponsorship agreement with Argentina’s Club Atlético River Plate, expanding its footprint into South America.
