Admiral Casino has launched Altenar’s sportsbook technology in the UK, marking the first operational milestone since Altenar and Greentube entered into a strategic partnership earlier this year. The launch brings Altenar’s fully managed sportsbook solution to Greentube Alderney Limited’s UK-facing online betting brand.
Altenar Powers Admiral Casino Sportsbook
Through the integration, Admiral Casino gains access to Altenar’s pre-match and live betting coverage, alongside risk management tools, promotional features and a flexible front-end framework.
The sportsbook technology is designed to support player engagement while giving operators greater flexibility to adapt their betting offering to local market requirements. The launch also strengthens Altenar’s position as a sportsbook technology provider for operators working in highly regulated markets.
Charlie Williams, Commercial Director at Altenar, said the successful launch represents an important step in turning the partnership with Greentube into operational delivery. He also highlighted the challenges of operating in the competitive UK betting market and the importance of providing reliable technology and localised support.
Greentube Expands Sportsbook Offering
For Greentube, the integration adds sportsbook functionality to Admiral Casino’s UK offering and supports its broader product strategy.
Ronald van den Brink, Chief Commercial Officer at Greentube, said sports betting is becoming increasingly important to the company’s product strategy. He added that Altenar’s technology will help enhance the entertainment experience available to Admiral Casino players in the UK.
The launch follows the earlier strategic partnership between the two companies and provides a foundation for further collaboration as Admiral Casino develops its sportsbook offering.
Altenar Continues European Expansion
The Admiral Casino launch forms part of Altenar’s broader expansion across regulated European markets. The company continues to provide sportsbook technology designed to meet local regulatory requirements and player preferences.
For Greentube, meanwhile, the partnership represents another step toward strengthening Admiral Casino’s position in the UK’s competitive regulated betting market.
