The Australian Football League (AFL) is under fire for seeking a larger share of betting revenue, with critics warning this could lead to more gambling promotions and harm casual bettors.
New Fees Impact Small Bookmakers
The AFL initially proposed a $20,000 flat fee for all bookmakers. After talks, they introduced a tiered fee system, starting at $3,000 in 2025 and rising to $7,000 by 2027. While major betting companies can manage the cost, smaller operators say the fees may force them to offer more gambling incentives to stay competitive.
James Filgate of JimmyBet said, “To cover the fee, we’d need to increase betting turnover, likely through promotions like free bets or deposit bonuses.” These offers often target casual players, who are more likely to lose money.
Concerns About Growing Gambling Dependence
Critics say the AFL is becoming too dependent on gambling revenue. Some clubs are cutting ties with poker machines due to public pressure, yet the league is still pushing for more betting income.
Gambling experts and reform groups oppose this trend. Samantha Thomas of Deakin University said, “The focus is on profits, not consumer protection.”
Call for Government Oversight
Jim Wackett from Wesley Mission urged the government to step in. “Bookmakers will pass extra costs to punters,” he warned.
As the AFL moves forward, the debate highlights rising concerns about sports integrity and responsible gambling.
